Israel recruits citizen advocates in Europe
'Allies and friends' will promote government policy to press and public meetings as part of fresh PR drive
Israel has instructed its embassies in 10 European countries, including the UK, each to recruit 1,000 members of the public to act as advocates for its policies in a new public relations offensive.
A cable from the foreign affairs ministry was sent to embassies last week, with instructions from Avigdor Lieberman, the controversial and extreme right-wing foreign minister, to adopt a range of measures aimed at improving Israel's standing in Europe.
The most unusual was the order to identify up to 1,000 people by mid-January to act as "allies" to Israel. One source described them as "friends who are willing not just to receive messages but to actively promote these messages". These individuals – likely to be drawn from Jewish or Christian activists, academics, journalists and students – will be briefed regularly by Israeli officials and encouraged to speak up for Israel at public meetings or write letters or articles for the press.
Five European capitals have also been identified for a more conventional PR push. Israeli embassies in London, Paris, Berlin, Madrid and Rome will receive funds to hire professional PR firms and lobbyists...
Israel has previously launched drives to improve its image through hasbara – literally meaning explanation, although alternatively interpreted as public diplomacy, spin or propaganda. During its three-week war on Gaza, which began in December 2008, Israel launched a PR strategy through its national information directorate to co-ordinate key messages on a daily basis.
The Israeli government, military and various embassies are adept at using social media such as Twitter, Facebook and YouTube to promote material. Organisations such as Bicom, the Britain Israel Communications Research Centre, in the UK and the Israel Project in the US, which describe themselves as independent, are dedicated to promoting Israeli policies. Both organisations offer regular briefings, contacts and tours to foreign correspondents based in Israel and Palestine, and all-expenses paid trips to Israel for journalists, including from the Guardian, based elsewhere...MORE...LINK
Lieberman's Telefon fantasy: Israel's foreign minister, right-wing Judeofascist Avigdor Lieberman, has ordered Israeli embassies across Europe to immediately begin recruiting thousands of local "civilian" operatives who can be activated to advance the Zionist agenda
Post a Comment